Thursday, April 07, 2005

Jennifer Sterling

Yesterday I met Jennifer Sterling as one on one director study, and we had a very nice conversation.
Jennifer got her degree as Graphic Design. BA, The Art Institute of Florida. With an intellectual approach to graphic design, Jennifer Sterling's technique and methodology are fast becoming legend. Her much anticipated first book explores the delicate balance of sensual organic forms, tactile materials, classical typefaces, and the subtle yet dazzling techniques that mark her approach to design. Early concept explorations are juxtaposed against the final product, illuminating the creative process. Many of the works featured have won national and international awards, and have been accepted into the permanent collections of the Smithsonian, Bibliotheque Nationale de France, Museum für Kunst und Gewerbe in Hamburg, the SF MoMA, the Library of Congress and the Cooper-Hewitt National Design Museum. The SF MoMA is hosting an exhibit of her work in Spring 2001. Jennifer Sterling is principal, a 16-person studio and founding partner of Sterling Design in San Francisco, a firm listed in the 1998 Graphis Design annual as one of the top 12 in the world. Recent Projects include branding for a coalition under the direction of Hillary Clinton and Madelaine Albright and the front cover design of One magazine. Jennifer's work regularly appears in Communication Arts, ID Design Review, American Center for Design, Type Directors Club, Graphis, the AIGA and other award publications.

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